A virtual branding course that isn’t just about learning about your brand but building it, LIVE.

This course is designed to give you everything you need to build a business that resonates with who you are and what you TRULY want to do in the world.  Build an unforgettable brand that matches your powerhouse presence and FINALLY get a clear picture of your awesomeness. Oh and it will be fun too.

Want to know who this class is for, why I created it and why I think YOU need to take it? Watch this.

;

If you:

  • have been confused about what your brand is about and who it TRULY serves
  • are just starting out and trying to figure out how to start building an audience and a community around what you do
  • want to honor your gifts by presenting them in the right way
  • know you can be playing a bigger game with your business but don’t know how to start
  • can’t figure out what differentiates you from your target market
  • feel like your business is getting NOWHERE and you can’t manage to flip the switch
  • don’t know what type of people you should be helping
  • don’t feel confident in your business or brand
  • can’t figure out what to write or who to write to
  • want to build an empire and platform with your ideas but can’t bring it all together

 

You NEED some Hot Brand Action. This course will give you instant clarity and confidence in what your brand is truly about, who it serves and why you are UNIQUELY qualified to do it.

 

 

By the end of this branding course, you will:

  • be branded! Everything will lock into place and you’ll just GET IT. 
  • define your brand and position yourself in the market
  • have 23 other brand advocates and 1 mastermind group you can meet with after the class is over (this ALONE is the price of admission, there is NOTHING more powerful than a group of folks to help you out)
  • learn how to identify and authentically sell to your right people
  • find your core brand message so that you can build your brand empire
  • discover and articulate your core why
  • know how to speak clearly about what you do, who you help and why
  • find your one big idea that you can build a community around
  • learn how to write clear and concise branded copy that speaks to the TRUE benefits of what you do
  • develop a fool-proof strategy for developing content for your blog and social media networks so you’ll never have to worry about what to write again
  • develop a brand aesthetic based off of what’s in your closet right now

 

This class is all about ACTION and as a result, we will be building brand pieces that you’ll be able to use in your business right now.

 

You will leave the class with:

  • A fresh branded bio — This could cost you up to $500 with a copywriter
  • A clear and concise way of telling people about who you are and what you do
  • A ready-to-roll Superhero Statement/Manifesto
  • A tagline, if you wish. You’ll have plenty of ideas.
  • Character Files: Clear profiles of your potential customers and how to sell to them — REALLY understand your target market
  • Fresh copy that’s clear, concise and on-brand for your people — Most copywriters charge $250 a page. You’ll get feedback and edits for free
  • An editorial calendar to keep you going for months
  • Blog posts, tweets and facebook posts ready-to-roll
  • A color scheme, font story and background to give your website a fresh look — Hiring a designer or brand consultant will cost you thousands of dollars
  • All of these elements will be packaged up in a gorgeous Lookbook that you’ll make yourself.  Check it out.

This is a boutique branding class with a cap of 25 people. Everyone who joins the class will get their work reviewed by me in a private group and get unlimited email support.

 

 I know that you are READY.

 

You want to write books, speak at events, do seminars, teach classes, travel the world and just LIVE the life you’ve always wanted. You are ready to be a force.  In order to do that, you NEED to build a platform to stand on. Hot Brand Action will help you do it.

 

 You don’t need a huge list

You don’t need a giant following

You don’t even have to have a perfect website

Just bring your big ideas and i’ll do the rest. 

 

REMIX: This is NOT the HBA you thought you knew. It’s the summertime and I have more goodness for June. 

 

1. HBA Live (for realz) — I’ll be in Portland in July for WDS and I figured a lot of you might be there too. This is a perfect opportunity to have a little live event. The plan: LIVE Q&A and meetup with the class at a bar. Yes, alcohol will be involved. Why not?   This will happen July 7th.

2. Bonus WEEK — Yes, in honor of the long dog days of summer I will be adding an extra week to the awesomeness that is already HBA. You know what that means, right? A 5th brand strategy call.   Want to know what I’m talking about? Check out the syllabus page. Hotness.

3. Bonus Lessons for the summer!

How to use Pinterest to actually get CUSTOMERS  – How I was able to recruit some of my HBA students from Pinterest. WHAT?

Drop Love Bombs and Not Spam: A Newsletter Workshop — Fresh from the facebook page, revamped and made more awesome just for you.

How to Write an Effective Sales Page — I also reveal the secret to creating products you know people will buy in the process

 

 

HBA — The Summer Edition goes LIVE June 1st! 

 

 

Bonus for signing up: The first 5 people that jump on in get a free 30 minute 1-on-1 with me (valued at 300big ones) to talk about anything you want. Your  business. Your brand. ANYTHING. 

 

 

 

Want to know more? Check out the syllabus + details section!