Syllabus + Details

How I roll

1. Bite-sized beautifully designed playbooks delivered Field Guide to Bangin’ Bios style. Short, sweet, and straight to the point with some humor along the way.

2. A red-hot community full of powerhouses for support and feedback on your brand pieces

3. Weekly branding assignments that I’ll personally give feedback on. I’ll read EVERYTHING and make sure your stuff is HOT before you leave the class.

4. Short and sweet branding classes delivered via screencast so you can SEE how everything works in action. Want to see an example? Check this out. This too. Don’t worry if you can’t be there every time. You’ll get the recordings.

5. Weekly Branding Strategy calls with the group. The class is capped at 20 so EVERYONE will get 1-on-1 branding help. No questions left unanswered

6. Your own mastermind group to bounce ideas off of and get feedback

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Class runs from June 1st – June 30th!

Week 1: Defining your Origin Story | Who You Are + Why You Are Here

The Origin Story: Find the brand hidden in your own story
A Brief Guide to Finding Your “Why”: Discover the little acorn o’ truth that will connect all the pieces of your brand and resonate with your right people.
Bangin’ Bios Revisited: Write an effective 100% you Bio.
Mini-Brand Class: How Origin Stories Build Brands | When Superman and Batman Became Life Coach

Week 2: The Fine Art of the Battle Cry | Learn how to construct your 1 big idea and build a community

The Bat Signal: Identify how and why people come to your brand for help
The Battle Cry: Develop your own big idea and start a profitable revolution with it. See the Battle Cry in action.
The Superhero Statement: Learn how to state your big purpose through a manifesto or superhero statement. See Holstee and Lulemon.
Mini-Brand Class: How Big Ideas Build Brands

Week 3: The Mob Boss Method | Identify and Inspire “Your People” with Clear Messaging

The Godfather Game: Get a clear picture of your target market by taking lessons from The Don.
Tornado-Proof: Fluffy duffy copy goes in and clear, concise and sexy copy comes out. Magic!
Hot Brand Action: Learn how to activate your brand and get your community engaged with content that kills it.
Mini-Brand Class: Tornado-Proof: The Game

Week 4: Brand Style | Discover your own personal brand style

Your Brand Style: How to find your brand in your closet and on your pinterest board
Brand Aesthetics: Find your font, colors and background
Mini Brand-Class: Brand Resources Tour

BONUS: Week 5: Hot Brand Activation Mini| You have a fancy brand, now what?

A step-by-step guide for implementing everything you learned in the class, right now.
Tips and tricks for talking to “your people” — this is perfect for folks who have NOT been talking to their people yet
Plan and execute a community event/activity to debut your new point of view